Shaking up the Car Industry

 

Screenshot 2016-04-08 16.05.38In February Riversimple Movement Ltd launched a ground- breaking fuel cell prototype, the Rasa, from a small workshop in the hills of Wales.  News travelled swiftly, starting with an article in the Financial Times, spreading to Sky News, BBC News, a host of media outlets and into Europe, then around the world.

This blog post was written by Rachel Francis on behalf of Riversimple Movement Ltd,  for ‘Circular Economy News’ in association with RESOURCE.

RIVERSIMPLE RASA – SHAKING UP THE CAR INDUSTRY

At a time when the unremitting issues of resource depletion and climate change are converging … at a time when a meaningful response to these crises is the subject of much debate but not enough action … at a time when it is not good enough for corporations or governing bodies to sit upon their hands … or their money … there exists an opportunity.

Resource depletion and climate change are the issues that will define the 21st Century.  A space has opened up for smart, credible and sustainable new businesses to pioneer and produce the solutions. This is the coal face for genuine 21st Century innovation – the place where we strive for, grapple with, create, design and fight for the businesses, services and products that are really needed and the solutions that could, one day, be commensurate with the size of the problem.

EVERYTHING YOU NEED AND NOTHING YOU DONT

Screenshot 2016-04-08 16.34.25The Riversimple Rasa is built around a hydrogen fuel cell that powers the car via four motors, one in each wheel.  Kinetic energy from braking is recaptured and stored in a bank of super capacitors. Riversimple software manages a precise and highly efficient network energy system that controls the flow of energy, and will redistribute energy from braking to provide maximum acceleration.

It is the network energy system, coupled with a super-strong, super-light framework made from carbon composites, that is allowing us to achieve a step change in energy efficiency. Early tests measure fuel use at an amazing 250mpg (equivalent) in tests, cutting carbon emissions to c.40g CO2/km (Well-to-Wheel).  Riversimple Rasa cruises at 60, with acceleration of 0-60mph in 10 seconds. Tank capacity is 1.5kg of hydrogen, giving a 300 mile range and the Rasa can be refuelled in 3 minutes.

YOU WILL NEVER OWN A RIVERSIMPLE RASA

BUT YOU CAN OWN SHARES IN THE FUTURE OF SUSTAINABLE MOBILITY

It has caused quite a sensation in the media – the Rasa is not, nor will it ever be, for sale. We believe that if you want to get serious about the future, then the protection, not the squandering, of valuable resources is a must.  Our solution is to replace car sales with sale of service in the business model. This simple idea solves a number of problems.  Firstly, we make it possible to take Rasa to market at an affordable cost, even when up against the behemoths of the industry. Secondly we make it desirable, from a business point of view,  to design a car built to last using top quality components. Thirdly we leave behind (at last!) the unsustainable practice of “designing for obsolescence.” Instead the Rasa car will be available on subscription as a complete and cost-transparent service.

For our customers this offers further advantages:

  • Affordable – priced to be competitive with total cost of ownership of a mid-sized hatchback
  • Hassle Free – Customers will pay a monthly direct debit to cover all costs: maintenance, repairs, insurance, software upgrades and fuel based on a mileage allowance.

We are working collaboratively with partners across the value chain to strengthen the commercial proposition for long-lasting components, through this same “sale of service” model.

RIVERSIMPLE IS THE ONLY INDEPENDENT HYDROGEN FUEL CELL CAR COMPANY IN THE WORLD

We know that sales of cars that run on clean fuels are growing rapidly.  We know that the automotive industry has to change to survive.  And we know that it has to stop wasting valuable resources. We have prepared the way for low risk entry into the market, with a car that is fit for the future.  Now we are opening our doors to new investors, who would like to join Riversimple in the systematic pursuit of sustainable personal transport.

 IF YOU SHARE RIVERSIMPLE VALUES YOU WILL VALUE OUR SHARES

You can find out more about Riversimple and the launch of a new share offer at www.riversimple.com

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